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- Claim Your Chance at a VIP 4th of July April 20, 2026$10 Could Buy You the Best 4th of July of Your Life!
- 2026 PAC Madness: Utah Wins Victory Bracket, Iowa Wins Redemption Bracket April 20, 2026Congratulations to our 2026 PAC Madness champions!
- John Perras: Evolving with the Industry, Leading with Purpose April 17, 2026At Pinnacle Wealth Advisors, John Perrashas built a career defined by adaptability, relationships, and a deep commitment to serving clients through every stage of life. Based in Grand Rapids, Michigan, his journey into the financial services profession began in an unexpected way but quickly evolved into a lifelong calling.
- Semmes Hughs: A Career Built on Relationships, Expertise, and Lasting Impact April 10, 2026For Semmes Hughs, a career in the insurance and financial services industry was both a natural path and a purposeful choice. Inspired early on by his father’s work as a property and casualty agent, and influenced by family already exploring the profession, he entered the business with a clear direction and an open mind. What […]
- Trump Accounts: A Promising Start, But Advice Will Make the Difference April 8, 2026The rollout of “Trump Accounts” (530As) is beginning to take shape, and recent announcements from the U.S. Treasury signal real momentum behind the program. With BNY Mellon serving as financial agent and Robinhood as the initial technology partner, the infrastructure for these accounts is coming into focus.
- The Secondary Market for Life Insurance: Current Trends and New Applications April 2, 2026Financial professionals are increasingly being asked to evaluate all available options when a client’s life insurance policy no longer aligns with their goals. As the secondary market for life insurance continues to grow, understanding how and when to incorporate life settlement strategies into planning conversations has become an important part of delivering comprehensive guidance. Join NAIFA […]
- Brian H. Ashe: A Lifetime of Leadership, Advocacy, and Impact April 2, 2026At Brian Ashe and Associates, Ltd., Brian H. Ashe has built a career that spans decades of experience, defined by leadership, service, and an unwavering commitment to both clients and the financial services profession. Based in Palm Beach Gardens, Florida, his journey began with a simple suggestion and evolved into a legacy of influence at […]
- April Brings a Focus on Financial Literacy April 1, 2026Each April, NAIFA is proud to recognize and promote Financial Literacy Month. Consumers with a strong understanding of financial concepts are much less likely to suffer money-related stress or hardships. They are more likely to effectively manage debt, develop written financial plans, create and achieve financial goals, prepare for retirement, and purchase financial risk-protection products. […]
- NAIFA’s Journal of Financial Service Professionals Earns Prestigious Trendy Award March 26, 2026NAIFA is proud to announce that the Journal of Financial Service Professionals has been honored with a 2026 Trendy Award in the category of Best Monthly Professional Society Magazine, recognizing excellence in association publishing and communications.
- The Business Owner Playbook: From Bonus Plans to Buy-Sell Solutions March 25, 2026Business owners represent one of the most important planning opportunities for financial professionals today. With estate tax thresholds at historically high levels, many planning conversations are shifting toward strategies that help business owners reward key employees, protect their companies, and prepare for long-term transitions.
- Reignite Your Business with NAIFA's SkillSet Powered by Trustworthy Selling March 24, 2026SkillSet powered by Trustworthy Selling® is an in-person, collaborative learning experience that delivers practical, field-tested skills that advisors can use immediately to grow their business, deepen client relationships, and elevate how they show up in client conversations. NAIFA members attending this year’s Congressional Conference have an extraordinary opportunity take advantage of this program at special […]
- The Paul S. Mills Scholarship Program Seeks Applicants March 23, 2026Do you know a student pursuing a degree in insurance or financial services? Or do you have connections with a college or university? If so, please help NAIFA spread the word that the deadline for the Paul S. Mills Scholarship program is March 31. The program, administered by NAIFA's Foundation for Financial Service Professionals, offers […]
- Why Grassroots Advocacy Matters More Than Ever March 18, 2026In today’s evolving political environment, one thing is clear: influence in Washington is changing.
- Nominate the 2026 Terry Headley Lifetime Defender by March 31 March 17, 2026The March 31 deadline to nominate an outstanding NAIFA member to receive one of the association’s most prestigious honors, the Terry Headley Lifetime Defender Award, is fast approaching. The Terry Headley Lifetime Defender Award recognizes a current NAIFA member who shows exemplary service to their profession, colleagues, and clients through their political advocacy and support […]
- NAIFA Governance Committee Considering Candidates for the 2027 Board of Trustees March 16, 2026The NAIFA Governance Committee is accepting applications from members who wish to be considered as candidates for the 2027 NAIFA Board of Trustees and Secretary.
- Show Your NAIFA Pride: Find the Outfit That Fits Your Professional Style March 11, 2026Being a NAIFA member isn’t just something you do; it’s something you represent! Whether you’re attending an industry event, meeting with clients, or advocating on Capitol Hill, you’re part of a professional community that stands for expertise, ethics, and service.
- NAIFA Opens Nominations for Prestigious Industry Awards March 10, 2026Nominations accepted March 15 through June 30
- Call for Nominations: 2026 NAIFA Quality Award March 10, 2026Call for Nominations: 2026 NAIFA Quality AwardApplication Deadline: June 30, 2026
- NAIFA Remembers Industry Leader and Advocate Marvin H. Feldman March 5, 2026The National Association of Insurance and Financial Advisors (NAIFA) mourns the passing of Marvin H. Feldman, CLU, ChFC, RFC, a respected industry leader, mentor, and lifelong advocate for the importance of life insurance and financial protection. Feldman passed away March 4, 2026, in Palm Harbor, Florida, surrounded by his family.
- NAIFA Strengthens Initiative to Grow Group Sales March 2, 2026ARLINGTON, VA — With a keen aim to grow the number of financial professionals involved in the industry’s oldest and largest professional association, the National Association of Insurance and Financial Advisors (NAIFA) has appointed Gwenn Marsh as Senior Director, Group Membership Sales. This newly created role will help bolster NAIFA’s efforts at engaging the next […]
https://at.naifa.org
NAIFA's Advisor Today is the official blog & magazine focused on highlighting how NAIFA members' live, work & give to their clients, community and country.
en
Wed, 04 Jan 2023 21:41:46 GMT
2023-01-04T21:41:46Z
en
https://at.naifa.org/get-to-know-2023-naifa-president-bryon-holz
Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, President of Bryon Holz & Associates, Brandon, FL, is NAIFA's 2023 President.
Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, President of Bryon Holz & Associates, Brandon, FL, is NAIFA's 2023 President.
Leaders
Wed, 04 Jan 2023 21:41:46 GMT bsuchanek@naifa.org (NAIFA)
https://at.naifa.org/get-to-know-2023-naifa-president-bryon-holz
2023-01-04T21:41:46Z
https://at.naifa.org/digital-marketing-ai-technology-to-drive-life-insurance-annuity-sales-in-2023
Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.
Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.
Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.
Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.
Annuities
Life Insurance & Annuities
Marketing
Sales & Marketing
Social Media Marketing
FinTech
Insurance
Wed, 04 Jan 2023 15:00:00 GMT ken@insurtechexpress.com (Ken Leibow)
https://at.naifa.org/digital-marketing-ai-technology-to-drive-life-insurance-annuity-sales-in-2023
2023-01-04T15:00:00Z
https://at.naifa.org/meet-loyal-naifa-member-peter-glassman
NAIFA-GWDC Past President Peter Glassman, CFP, is a Founding Partner of Wealth Insight Partners and has been a loyal NAIFA member since 1989.
After graduating with a business and marketing degree in 1987, Glassman moved from Connecticut to Washington, D.C., where a family friend suggested he get into the insurance and financial services industry. After learning more he dove into what turned out to be the beginning of a career. Thirty-five years later, Glassman is still dedicated to helping his clients plan for their futures.
NAIFA-GWDC Past President Peter Glassman, CFP, is a Founding Partner of Wealth Insight Partners and has been a loyal NAIFA member since 1989.
After graduating with a business and marketing degree in 1987, Glassman moved from Connecticut to Washington, D.C., where a family friend suggested he get into the insurance and financial services industry. After learning more he dove into what turned out to be the beginning of a career. Thirty-five years later, Glassman is still dedicated to helping his clients plan for their futures.
Member Spotlight
Member Profile
Loyal Member Profile
Tue, 03 Jan 2023 15:00:00 GMT rfriend@naifa.org (Ronan Friend)
https://at.naifa.org/meet-loyal-naifa-member-peter-glassman
2023-01-03T15:00:00Z
https://at.naifa.org/year-in-review-camaraderie-as-a-strategy
Chris Gandy is the Founder of Midwest Legacy Group LLC, a boutique concierge insurance group for executives, professional athletes, physicians, business owners, and entrepreneurs. It focuses on the client's interests in wealth accumulation, wealth preservation, retirement strategies, insurance, asset protection, and investments.
Chris Gandy is the Founder of Midwest Legacy Group LLC, a boutique concierge insurance group for executives, professional athletes, physicians, business owners, and entrepreneurs. It focuses on the client's interests in wealth accumulation, wealth preservation, retirement strategies, insurance, asset protection, and investments.
NAIFA
Podcast
Advisor Today
Chris Gandy
Suzanne Carawan
Midwest Legacy Group LLC
Wed, 14 Dec 2022 10:00:00 GMT bsuchanek@naifa.org (Advisor Today)
https://at.naifa.org/year-in-review-camaraderie-as-a-strategy
2022-12-14T10:00:00Z
https://at.naifa.org/dennis-cuccinelli-receives-naifas-inaugural-membership-hard-hat-award
Dennis Cuccinelli, LACP, an Independent Advisor associated with Certified Financial Services from Paramus, NJ, has received NAIFA's inaugural Annual Membership Hard Hat Award. He was presented the award by current NAIFA President Lawrence Holzberg, LUTCF, LACP, and incoming 2023 President Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, November 14 in Washington, D.C., at NAIFA’s Belong awards celebration that was part of the National Leadership Conference.
Dennis Cuccinelli, LACP, an Independent Advisor associated with Certified Financial Services from Paramus, NJ, has received NAIFA's inaugural Annual Membership Hard Hat Award. He was presented the award by current NAIFA President Lawrence Holzberg, LUTCF, LACP, and incoming 2023 President Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, November 14 in Washington, D.C., at NAIFA’s Belong awards celebration that was part of the National Leadership Conference.
Award Winners
Press Release
Membership
Tue, 13 Dec 2022 18:00:00 GMT bsuchanek@naifa.org (NAIFA)
https://at.naifa.org/dennis-cuccinelli-receives-naifas-inaugural-membership-hard-hat-award
2022-12-13T18:00:00Z
https://at.naifa.org/q1-state-of-naifa-introduces-2023-naifa-president-bryon-holz
On January 10, join 2023 NAIFA-National President Bryon Holz, NAIFA CEO Kevin Mayeux, and NAIFA SVP of Government Relations Diane Boyle for the first State of NAIFA webinar of the new year.
Holz, Mayeux, and Boyle will share an update on where NAIFA is as an organization, preview NAIFA's advocacy goals for the new year, and highlight the benefits available exclusively to NAIFA members.
On January 10, join 2023 NAIFA-National President Bryon Holz, NAIFA CEO Kevin Mayeux, and NAIFA SVP of Government Relations Diane Boyle for the first State of NAIFA webinar of the new year.
Holz, Mayeux, and Boyle will share an update on where NAIFA is as an organization, preview NAIFA's advocacy goals for the new year, and highlight the benefits available exclusively to NAIFA members.
NAIFA Events
Leadership
Tue, 13 Dec 2022 15:34:26 GMT bsuchanek@naifa.org (NAIFA)
https://at.naifa.org/q1-state-of-naifa-introduces-2023-naifa-president-bryon-holz
2022-12-13T15:34:26Z
https://at.naifa.org/e4-presents-a-special-brew-with-2021-4-under-40-winner-steve-walker
This Wednesday, December 14 at 1 pm eastern, join NAIFA's first financial security champion, E4 Insurance Services, for their next Building Relationship Every Week (BREW) webinar.
This week's BREW will feature Steve Walker, CLTC, LUTCF, Vice President of Institutional Accounts at E4, loyal NAIFA member since 2009, and a NAIFA 4 Under 40 Award Winner in 2021.
This Wednesday, December 14 at 1 pm eastern, join NAIFA's first financial security champion, E4 Insurance Services, for their next Building Relationship Every Week (BREW) webinar.
This week's BREW will feature Steve Walker, CLTC, LUTCF, Vice President of Institutional Accounts at E4, loyal NAIFA member since 2009, and a NAIFA 4 Under 40 Award Winner in 2021.
Health Care
Medicare
Webinar
Leaders
Insurance Webinar
Mon, 12 Dec 2022 16:18:32 GMT bsuchanek@naifa.org (NAIFA)
https://at.naifa.org/e4-presents-a-special-brew-with-2021-4-under-40-winner-steve-walker
2022-12-12T16:18:32Z
https://at.naifa.org/meet-loyal-naifa-member-joshua-ogara
For Joshua O’Gara, CLU, ChFC, CFP, Owner and Founder of O'Gara Financial Group, entrepreneurship runs in the family. Both of his parents were small business owners and O’Gara inherited their drive. His entrepreneurial spirit—along with his college studies in economics and his desire to help people—made a career in insurance and financial services a perfect fit.
For Joshua O’Gara, CLU, ChFC, CFP, Owner and Founder of O'Gara Financial Group, entrepreneurship runs in the family. Both of his parents were small business owners and O’Gara inherited their drive. His entrepreneurial spirit—along with his college studies in economics and his desire to help people—made a career in insurance and financial services a perfect fit.
Member Spotlight
Member Profile
Loyal Member Profile
Mon, 12 Dec 2022 15:00:00 GMT rfriend@naifa.org (Ronan Friend)
https://at.naifa.org/meet-loyal-naifa-member-joshua-ogara
2022-12-12T15:00:00Z
https://at.naifa.org/how-to-talk-to-your-parents-about-long-term-care
As your parents age, there’s a good chance they will need long-term care. According to the Department of Health and Human Services, more than half of Americans turning 65 today will develop a disability serious enough that they will need daily help with the basic activities of living. Most will need care for less than two years, but 1 in 7 will need assistance for more than five years.
As tough as it might be to imagine your parents being unable to care for themselves, the thought of discussing this possibility with them probably seems even harder. But it’s important to talk to your parents sooner rather than later to develop a plan for long-term care if they ever need it. If you wait for an emergency to strike, emotions will be running high and you’ll likely have fewer options to deal with your parents’ need for care.
As your parents age, there’s a good chance they will need long-term care. According to the Department of Health and Human Services, more than half of Americans turning 65 today will develop a disability serious enough that they will need daily help with the basic activities of living. Most will need care for less than two years, but 1 in 7 will need assistance for more than five years.
As tough as it might be to imagine your parents being unable to care for themselves, the thought of discussing this possibility with them probably seems even harder. But it’s important to talk to your parents sooner rather than later to develop a plan for long-term care if they ever need it. If you wait for an emergency to strike, emotions will be running high and you’ll likely have fewer options to deal with your parents’ need for care.
Long-Term Care
Extended Care
Limited Care
Limited & Extended Care Planning Center
Fri, 09 Dec 2022 14:30:00 GMT https://at.naifa.org/how-to-talk-to-your-parents-about-long-term-care
2022-12-09T14:30:00Z
Cameron Huddleston
https://at.naifa.org/state-senate-hearing-on-ltc-feature-testimony-of-naifa-was-chris-bor-0
Chris Bor, LUTCF, CLU, ChFC, a loyal NAIFA member since 1998 and Immediate Past President of NAIFA-WA, testified at a hearing of the Washington State Senate Business, Financial Services & Trade Committee on the use of life insurance, annuities, and policy riders in long-term care planning. He gave an overview of a wide variety of LTC planning options and discussed the value of agents and advisors to consumers. Bor also serves as Vice-Chair of NAIFA's National Membership Committee.
Chris Bor, LUTCF, CLU, ChFC, a loyal NAIFA member since 1998 and Immediate Past President of NAIFA-WA, testified at a hearing of the Washington State Senate Business, Financial Services & Trade Committee on the use of life insurance, annuities, and policy riders in long-term care planning. He gave an overview of a wide variety of LTC planning options and discussed the value of agents and advisors to consumers. Bor also serves as Vice-Chair of NAIFA's National Membership Committee.
Long-Term Care
Life Insurance & Annuities
State Advocacy
Washington
Thu, 08 Dec 2022 23:00:06 GMT bsuchanek@naifa.org (NAIFA)
https://at.naifa.org/state-senate-hearing-on-ltc-feature-testimony-of-naifa-was-chris-bor-0
2022-12-08T23:00:06Z
Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, President of Bryon Holz & Associates, Brandon, FL, is NAIFA's 2023 President.
Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, President of Bryon Holz & Associates, Brandon, FL, is NAIFA's 2023 President.
Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.
Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.
Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.
Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.
NAIFA-GWDC Past President Peter Glassman, CFP, is a Founding Partner of Wealth Insight Partners and has been a loyal NAIFA member since 1989.
After graduating with a business and marketing degree in 1987, Glassman moved from Connecticut to Washington, D.C., where a family friend suggested he get into the insurance and financial services industry. After learning more he dove into what turned out to be the beginning of a career. Thirty-five years later, Glassman is still dedicated to helping his clients plan for their futures.
NAIFA-GWDC Past President Peter Glassman, CFP, is a Founding Partner of Wealth Insight Partners and has been a loyal NAIFA member since 1989.
After graduating with a business and marketing degree in 1987, Glassman moved from Connecticut to Washington, D.C., where a family friend suggested he get into the insurance and financial services industry. After learning more he dove into what turned out to be the beginning of a career. Thirty-five years later, Glassman is still dedicated to helping his clients plan for their futures.
Chris Gandy is the Founder of Midwest Legacy Group LLC, a boutique concierge insurance group for executives, professional athletes, physicians, business owners, and entrepreneurs. It focuses on the client's interests in wealth accumulation, wealth preservation, retirement strategies, insurance, asset protection, and investments.
Chris Gandy is the Founder of Midwest Legacy Group LLC, a boutique concierge insurance group for executives, professional athletes, physicians, business owners, and entrepreneurs. It focuses on the client's interests in wealth accumulation, wealth preservation, retirement strategies, insurance, asset protection, and investments.
Dennis Cuccinelli, LACP, an Independent Advisor associated with Certified Financial Services from Paramus, NJ, has received NAIFA's inaugural Annual Membership Hard Hat Award. He was presented the award by current NAIFA President Lawrence Holzberg, LUTCF, LACP, and incoming 2023 President Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, November 14 in Washington, D.C., at NAIFA’s Belong awards celebration that was part of the National Leadership Conference.
Dennis Cuccinelli, LACP, an Independent Advisor associated with Certified Financial Services from Paramus, NJ, has received NAIFA's inaugural Annual Membership Hard Hat Award. He was presented the award by current NAIFA President Lawrence Holzberg, LUTCF, LACP, and incoming 2023 President Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, November 14 in Washington, D.C., at NAIFA’s Belong awards celebration that was part of the National Leadership Conference.
On January 10, join 2023 NAIFA-National President Bryon Holz, NAIFA CEO Kevin Mayeux, and NAIFA SVP of Government Relations Diane Boyle for the first State of NAIFA webinar of the new year.
Holz, Mayeux, and Boyle will share an update on where NAIFA is as an organization, preview NAIFA's advocacy goals for the new year, and highlight the benefits available exclusively to NAIFA members.
On January 10, join 2023 NAIFA-National President Bryon Holz, NAIFA CEO Kevin Mayeux, and NAIFA SVP of Government Relations Diane Boyle for the first State of NAIFA webinar of the new year.
Holz, Mayeux, and Boyle will share an update on where NAIFA is as an organization, preview NAIFA's advocacy goals for the new year, and highlight the benefits available exclusively to NAIFA members.
This Wednesday, December 14 at 1 pm eastern, join NAIFA's first financial security champion, E4 Insurance Services, for their next Building Relationship Every Week (BREW) webinar.
This week's BREW will feature Steve Walker, CLTC, LUTCF, Vice President of Institutional Accounts at E4, loyal NAIFA member since 2009, and a NAIFA 4 Under 40 Award Winner in 2021.
This Wednesday, December 14 at 1 pm eastern, join NAIFA's first financial security champion, E4 Insurance Services, for their next Building Relationship Every Week (BREW) webinar.
This week's BREW will feature Steve Walker, CLTC, LUTCF, Vice President of Institutional Accounts at E4, loyal NAIFA member since 2009, and a NAIFA 4 Under 40 Award Winner in 2021.
For Joshua O’Gara, CLU, ChFC, CFP, Owner and Founder of O'Gara Financial Group, entrepreneurship runs in the family. Both of his parents were small business owners and O’Gara inherited their drive. His entrepreneurial spirit—along with his college studies in economics and his desire to help people—made a career in insurance and financial services a perfect fit.
For Joshua O’Gara, CLU, ChFC, CFP, Owner and Founder of O'Gara Financial Group, entrepreneurship runs in the family. Both of his parents were small business owners and O’Gara inherited their drive. His entrepreneurial spirit—along with his college studies in economics and his desire to help people—made a career in insurance and financial services a perfect fit.
As your parents age, there’s a good chance they will need long-term care. According to the Department of Health and Human Services, more than half of Americans turning 65 today will develop a disability serious enough that they will need daily help with the basic activities of living. Most will need care for less than two years, but 1 in 7 will need assistance for more than five years.
As tough as it might be to imagine your parents being unable to care for themselves, the thought of discussing this possibility with them probably seems even harder. But it’s important to talk to your parents sooner rather than later to develop a plan for long-term care if they ever need it. If you wait for an emergency to strike, emotions will be running high and you’ll likely have fewer options to deal with your parents’ need for care.
As your parents age, there’s a good chance they will need long-term care. According to the Department of Health and Human Services, more than half of Americans turning 65 today will develop a disability serious enough that they will need daily help with the basic activities of living. Most will need care for less than two years, but 1 in 7 will need assistance for more than five years.
As tough as it might be to imagine your parents being unable to care for themselves, the thought of discussing this possibility with them probably seems even harder. But it’s important to talk to your parents sooner rather than later to develop a plan for long-term care if they ever need it. If you wait for an emergency to strike, emotions will be running high and you’ll likely have fewer options to deal with your parents’ need for care.
Chris Bor, LUTCF, CLU, ChFC, a loyal NAIFA member since 1998 and Immediate Past President of NAIFA-WA, testified at a hearing of the Washington State Senate Business, Financial Services & Trade Committee on the use of life insurance, annuities, and policy riders in long-term care planning. He gave an overview of a wide variety of LTC planning options and discussed the value of agents and advisors to consumers. Bor also serves as Vice-Chair of NAIFA's National Membership Committee.
Chris Bor, LUTCF, CLU, ChFC, a loyal NAIFA member since 1998 and Immediate Past President of NAIFA-WA, testified at a hearing of the Washington State Senate Business, Financial Services & Trade Committee on the use of life insurance, annuities, and policy riders in long-term care planning. He gave an overview of a wide variety of LTC planning options and discussed the value of agents and advisors to consumers. Bor also serves as Vice-Chair of NAIFA's National Membership Committee.